CHROMATIC 12

About

"What's money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do."

- Bob Dylan

C12_4164.jpg
 

Miguel Soltero

Solving business problems is what really motivates me to do my best visual work. I use a pragmatic design approach that allows the beauty to reveal itself with solutions that communicate in a meaningful and effective way. 

My career started in Chicago after graduating with a double BFA in industrial and graphic design from the University of Illinois at Chicago which through it's faculty has it's roots in the Basel School of Design and Swiss international style. 

I entered the work force with a big 5 consulting agency and got a crash course in client servicing and business acumen. After a few years I left and started freelancing at various design and advertising agencies working on everything from cereal boxes to full scale e-commerce sites. 

For the past decade I've lived a freelancers life and have loved (mostly) every moment of it. The next phase of my career hopes to encompass more collaborations and exciting brand building projects.